Press Release Campbell Ewald Named Brand Strategy and Creative Partner for Zipcar
Zipcar taps CE for strategy and creative following competitive review
DETROIT, MI, February 20, 2013 – Marketing communications agency Campbell Ewald (CE) announced today that it has been selected as brand strategy and creative partner for Zipcar, Inc. (Nasdaq: ZIP), the world's leading car sharing network, following a competitive review.
The scope of work includes global brand strategy and campaign creative. Spend is not being disclosed.
“We are thrilled to be partnering with Zipcar during such an exciting time in the company’s growth,” said Barbara Yolles, CMO of CE. “Zipcar is such a hot brand, truly redefining the way people think about mobility. We look forward to making an impact by helping them achieve their global business goals through brand strategy and creative efforts.”
Founded in 2000, Zipcar is the world's leading car sharing network with more than 777,000 members and nearly 10,000 vehicles in urban areas and college campuses throughout the United States, Canada, the United Kingdom, Spain and Austria. Zipcar offers more than 30 makes and models of self-service vehicles by the hour or day to residents and businesses looking for smart, simple and convenient solutions to their urban and campus transportation needs.
New work for Zipcar is slated to launch in Spring 2013.
About Campbell Ewald
Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.
Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), CE partners with a score of national and regional brands, including Alltel Wireless, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Los Angeles Tourism & Convention Board, Olympic Paints and Stains, OnStar, USAA, and the United States Navy.
Zipcar is the world's leading car-sharing network with more than 777,000 members and nearly 10,000 vehicles located in major metropolitan areas and college campuses throughout the United States, Canada, the United Kingdom, Spain and Austria. Zipcar offers more than 30 makes and models of self-service vehicles by the hour or day to residents and businesses looking for an alternative to the high costs and hassles of owning a car. More information is available at www.zipcar.com. Photos and b-roll footage are available for media purposes at www.zipcar.mediaroom.com. Zipcar and the Zipcar logo are trademarks of Zipcar, Inc.